LED EYE Wins Red Dot Award For Product Design 2021

Chelsom has achieved a design milestone by being awarded the Red Dot Award: Product Design 2021, the most prestigious product design competition in the world, for its brand new LED reading light, LED EYE.

 The globally renowned contest is judged by a panel of leading design experts from a variety of industries.  Thousands of products from over 60 countries were submitted with each product being evaluated on design quality and innovation in a judging process lasting several days.  This award recognises Chelsom’s hard work and continued commitment in creating design-led original products.

On notifying Chelsom of their award, Founder and CEO of Red Dot, Professor Dr. Peter Zec, commented: “Never before in the more than 60-year history of our design competition have so many companies and design studios faced the professional judgment of our international jury as this year. Products from around 60 countries reached us, and their design quality and degree of innovation were evaluated in a process lasting several days. The fact that you claimed your place in a strong field of participants speaks for the excellent quality of your product.”

 Chelsom designs and manufactures decorative lighting for the global hotel and marine industries and their in-house designs have enabled them to win prestigious projects all over the world. Chelsom has an exceptionally strong client base including major operators such as Four Seasons, Mandarin Oriental, Royal Caribbean and Virgin Voyages.

When designing the LED EYE collection, Will and Robert Chelsom wanted to yet again disrupt the guestroom head board LED Reading Light design status quo by fusing totally original aesthetics and raw functionality. Will Chelsom, Managing Director, says: “The starting point was to create a product which nestled into a headboard with minimum projection whilst serving as a decorative accent to an interior design scheme. It had to start with ‘the look’ of the product but quickly we focussed all of our efforts on creating a thoroughly advanced mechanical design which made ‘THE EYE’ easy to use and essential to any guestroom design scheme.”

The labour of love for the father and son team saw this design process completed within an 18-month period, a process that required infallible design, engineering and technological precision making the award win even more of an achievement. Will added: “We are of course truly honoured to receive this seal of quality for outstanding product design. We pride ourselves on our original designs and would like to thank everyone at the Red Dot Awards for their recognition.”